Grey gets chosen more than any other rug colour and it also gets chosen badly more than any other rug colour. The wrong grey goes flat and cold. The right one anchors a room without competing with everything else in it, which is exactly why it works so well.

What we’ve been looking at here is texture as much as tone. A grey rug with real pile depth, whether that’s a chunky wool weave or a low dense loop, reads completely differently to a thin flat grey that just lies there looking tired. We’ve also been thinking about scale. A rug that’s too small floats awkwardly and makes furniture look like it’s avoiding something.

Every piece in this collection earns its place on the floor. Some are warm greys that sit happily in a living room full of wood tones. Some are cooler and cleaner for a bedroom that leans modern. All of them will actually change how a room feels to walk into.